Starbucks has sold its Seattle's Best Coffee brand to Nestlé, marking a significant shift in the global coffee landscape. The deal, reported by ET BrandEquity, transfers ownership of the long-standing secondary brand to the Swiss food and beverage giant, which already holds rights to market Starbucks packaged coffee products worldwide.

Seattle's Best Coffee, founded in 1970 and acquired by Starbucks in 2003, operates across grocery retail and foodservice channels. The sale allows Starbucks to sharpen its focus on its core brand while Nestlé expands its already substantial coffee portfolio.

The transaction underscores ongoing consolidation in the coffee industry, where major players continue to reposition their brand holdings to capture evolving consumer demand.