Others dedicate themselves to their favorite cosmetics, trusted designer jeans, and most admired beauticians.
Women are more loyal than men (63% vs. 52%), while older generations are more loyal than younger people today (67% of 55-64 year olds vs. 38% of 18-24 year olds).
A spokesperson for Harvey Nicholswho conducted the study and created a UK ‘loyalty card’, said: ‘Loyalty is a great quality to have.
“It’s very important for brands to have a loyal customer base, which is why it’s important to show how much custom is valued with rewards programs.
“It’s funny how some people can be so attached to a certain brand that they wouldn’t consider an alternative, even if they ended up having a bad experience.”
When it comes to friends, respondents are looking for someone trustworthy (57%), dependable (55%) and loyal (53%).
But the average person rates themselves as a measly three out of ten when it comes to their own reliability and dedication.
Just under three-quarters (74%) have loyalty cards, while 75% would classify themselves as regular customers.
The study found that people are more likely to stay loyal to a brand if they receive good offers and deals (64%), product quality is high (63%) and customer service is exceptional ( 59%).
A quarter of adults admit they consider points to spend in a store to be the biggest reward for their loyalty, followed closely by discounts on future purchases (22%) and gift vouchers (20%) .
And more than half (51%) would be more likely to shop online or in-store at a retailer if offered a loyalty card.
On top of that, 70% are more likely to return to a store if they’ve been treated like a valued customer.
Of those polled by OnePoll, almost two-thirds (64%) would expect some sort of reward after spending a lot of money with a business.
The spokesperson added: “It’s interesting how loyalty cards influence a customer’s return.
“People love cashing out on items and in today’s climate every penny counts.
“If a brand you love and shop all the time offers rewards and perks, it’s definitely worth making the most of it.
“You could save a lot of money in the long run on items you love.”
WHERE BRIT LOYALTY IS FOUND MOST:
- With their brand of tea/coffee
- Telephone handset (Apple, Samsung, etc.)
- Sport Team
- Telephone network (Vodafone, EE etc.)
- Car brand
- cosmetics brand
- jeans brand