Where Britons’ loyalty lies – from favorite brand of tea or coffee to their hairdresser

Others dedicate themselves to their favorite cosmetics, trusted designer jeans, and most admired beauticians.

Women are more loyal than men (63% vs. 52%), while older generations are more loyal than younger people today (67% of 55-64 year olds vs. 38% of 18-24 year olds).

A spokesperson for Harvey Nicholswho conducted the study and created a UK ‘loyalty card’, said: ‘Loyalty is a great quality to have.

“It’s very important for brands to have a loyal customer base, which is why it’s important to show how much custom is valued with rewards programs.

“It’s funny how some people can be so attached to a certain brand that they wouldn’t consider an alternative, even if they ended up having a bad experience.”

When it comes to friends, respondents are looking for someone trustworthy (57%), dependable (55%) and loyal (53%).

But the average person rates themselves as a measly three out of ten when it comes to their own reliability and dedication.

Just under three-quarters (74%) have loyalty cards, while 75% would classify themselves as regular customers.

The study found that people are more likely to stay loyal to a brand if they receive good offers and deals (64%), product quality is high (63%) and customer service is exceptional ( 59%).

A quarter of adults admit they consider points to spend in a store to be the biggest reward for their loyalty, followed closely by discounts on future purchases (22%) and gift vouchers (20%) .

And more than half (51%) would be more likely to shop online or in-store at a retailer if offered a loyalty card.

On top of that, 70% are more likely to return to a store if they’ve been treated like a valued customer.

Of those polled by OnePoll, almost two-thirds (64%) would expect some sort of reward after spending a lot of money with a business.

The spokesperson added: “It’s interesting how loyalty cards influence a customer’s return.

“People love cashing out on items and in today’s climate every penny counts.

“If a brand you love and shop all the time offers rewards and perks, it’s definitely worth making the most of it.

“You could save a lot of money in the long run on items you love.”


  1. With their brand of tea/coffee
  2. Hairdresser/barber
  3. Supermarket
  4. Telephone handset (Apple, Samsung, etc.)
  5. Sport Team
  6. Telephone network (Vodafone, EE etc.)
  7. Car brand
  8. cosmetics brand
  9. jeans brand
  10. Beautician

About Jeffery L. Parker

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