The new illy Y3.3 espresso and drip coffee machine takes premium single-serve coffee to new levels of ease


NEW YORK, June 8, 2021 / PRNewswire / Рillycaff̬, a global leader in high-quality, sustainable coffee, today announced the latest addition to its line of modernly designed single-serve machines: the Y3.3 Iperespresso espresso and coffee machine. An improved iteration of the popular Y3.2 system, the new Y3.3 combines the compact footprint and elegantly minimalist design of its predecessor with convenient features that enhance the experience of just one cup of coffee at home. As the Y3.2, the Y3.3 is also remarkably versatile in its ability to brew both coffee-grade espresso and smooth, rich filter coffee.

Features of the Y3.3 include an adjustable drip tray designed for drip and espresso preparations, an energy-saving automatic on and off function eliminating all switches on the back of the machine and soft one-step illuminated buttons that brew high-quality coffee with just one touch. Designed with a distinctly elegant Italian aesthetic by renowned architect, designer and artistic director Piero Lissoni, the machine’s minimalist and sophisticated design incorporates intuitive functionality and overall ease of use. Iperespresso’s practical single-serving system uses exclusive technology that produces an incomparable, extraordinarily rich and creamy taste that brings out all the character of the iconic unique blend of 100% Arabica beans illy.

“We have seen a continued interest among coffee enthusiasts seeking practical and inspiring home coffee experiences from the comfort of their own surroundings,” said Massimiliano Pogliani, CEO of illycaffè. “The Y3.3 builds on our heritage of innovation to deliver barista-quality coffee and espresso through our Iperespresso system, which creates a cup-after-cup consistency to enjoy illy’s unique blend. “

illy Y3.3 the machine is perfectly compact. At less than four inches wide, it fits any kitchen, office, or space, and is now available through illy online store and on Amazon for a public price of $ 149.00 in four colors: white, red, black and Cape Blue.

Consumers can also purchase their preferred variety of Iperespresso coffee or espresso capsules from any retailer where the machine is sold or receive automated deliveries via the illy a casa subscription service. Enthusiasts of the distinct taste of illy coffee can also earn exclusive rewards and benefits with the new Illy lover Loyalty program.

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illycaffè is an Italian family business, founded in Trieste in 1933. Its mission has always been to offer the best coffee in the world. Illycaffè produces a unique 100% Arabica blend, combining 9 of the best varieties in the world, selected by illycaffè: every day, 8 million cups of illy coffee are served in more than 140 countries around the world, in cafes, restaurants and hotels. , in cafes and single-brand shops, at home. Thanks to its innovations, illycaffè contributes to the advancement of coffee technology worldwide. In 1991, the “Premio Ernesto Illy de qualidade sustentavel do cafè para espresso” was launched in Brazil for a quality espresso coffee. Illycaffè has contributed to the sharing of know-how, by paying producers a premium price for the best quality selected by illycaffè. Since 2016, with the “Ernesto Illy International Coffee Award”, the company has celebrated coffee producers around the world who, according to illy, have produced the best sustainable coffee. Since 2013, the company has been included in the list of the most ethical companies in the world. In 2019, it reinforced its commitment to pursue a sustainable business model integrating people’s interest in the environment, by adopting the status of Società Benefit (Società Benefit) and by adding this commitment in its own statutes. . In 2021, illycaffè was the first Italian company in the coffee sector to achieve international certification as a B Corp due to its commitment to comply with the highest standards of social and environmental performance. The company also founded the University of Coffee, which aims to share culture at all levels, providing comprehensive and hands-on training for coffee producers, baristas and enthusiasts. Everything that is “made in illy” revolves around beauty and art, the founding principles of the brand, starting with its logo, designed by the artist James rosenquist, to the illy Art Collection tumblers, decorated by more than 100 international artists. In 2020, the company employed 1,291 people and posted a consolidated turnover of 446.5 million euros. There are 261 illy single-brand stores in over 40 countries around the world. In 2021, Rhône Capital becomes a minority shareholder of illycaffè with the aim of contributing to the company’s international growth plans.



About Jeffery L. Parker

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