Tata Consumer Products Ltd (TCPL) has made a foray into the premium roast and ground coffee segment with the launch of the âSonnets By Tata Coffeeâ brand.
Through “Sonnets By Tata Coffee,” TCPL is targeting customers looking for a special coffee experience, TCPL said in a statement.
These are microlot coffees that are limited edition offerings and are treated on estates in a distinctive way, he added.
âThis launch strengthens Tata Consumer’s product portfolio and marks its entry into the premium coffee segment,â said TCPL, who aspires to be a âformidable playerâ in the rapidly evolving consumer goods category (FMCG ).
In addition, with ‘Sonnets By Tata Coffee’, TCPL is also entering the direct-to-consumer space in the coffee segment, as it would be sold only online.
TCPL (Packaged Beverages) President for India and South Asia, Puneet Das, said, âOur goal is to influence coffee cultivation in India by introducing high quality Arabica coffee beans and making it the preferred choice for Indians around the world who have traveled a lot. Sonnets comes from the Tata Coffee plantations in South India.
Microlots are special batches of coffee, selected for their unique and high quality flavor profiles.
Current offerings include four microlots available in customizations across roast and grind levels and having distinctive aroma and flavor profiles.