Ronnoco Beverage Solutions, specialist in convenience, hospitality and office coffee, has launched what it describes as a “sustainable third wave brand” called Concentric Coffee.
A range of new single origin and blended Arabica coffees under the Concentric name will be available through Ronnoco’s foodservice channels, including colleges and universities, healthcare and accommodation.
The Concentric brand features a logo with concentric circles with a coffee bean in the axis. The company says the brand will support a producer assistance program of the green coffee trading and logistics company Mercon Coffee Group called LIFT, while a portion of the proceeds from Concentric’s sales will go to Mission: St. Louis, a non-profit organization that seeks to reduce poverty in the Ronnoco region. hometown.
“Ronnoco and Mission: Saint Louis identified internship and training opportunities to help clients develop the skills needed to secure meaningful full-time employment ”, Josh Wilson, Chairman and CEO of Mission: St. Louis, said in a Ronnoco ad yesterday. “Serving concentrated coffee at local businesses will serve the community for the greater good. “
Formerly known as Ronnoco Coffee, Ronnoco Beverage Solutions has made a number of strategic investments and acquisitions since becoming jointly owned by Huron Capital Partners in 2012.
Other brands of coffee under the Ronnoco umbrella include Ronnoco, Seattle Roast, Coffee House, Wild Horse Creek, and Henderson. While many of these brands are regional or designed to serve specific market segments or brewing applications, Concentric is the only one to make sustainability claims.