Ralph Lauren has created his own brand of coffee, Ralph’s Coffee, showcased by a chic cafe on the second floor of its new New York flagship store.
Considered a lifestyle product, coffee is infiltrating the fashion world more and more, but this is the first time that a fashion brand has unveiled a line of coffee under its own name. To be clear, Ralph’s Coffee is actually brewed and packaged by Philadelphia-based La Colombe, but the Ralph’s brand spans the entire store, a vintage mobile truck, and even clothing and accessories.
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The company has shared little of the concept of Ralph’s Coffee, outside of a few details via its social media channels, but the cafe – upstairs at 711 Fifth Avenue – is now fully operational with a menu of cafes, espresso drinks, of teas and bottled drinks. and packaged pastries and sandwiches. Tins of Ralph’s Coffee whole bean coffee are also available for purchase.
âThe smell of freshly brewed coffee brings back so many memories to me, mostly of time spent with my friends and family, the people I love,â Ralph Lauren (the man) said on the website. business. âI wanted to develop these coffee blends with that in mind and create a place where people could come together and take a break from their busy days. “
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Set away from the main clothing retail area, Ralph’s Cafe features white tiled floors, white paneled walls, 18-foot oak columns, and marble tables with antique bistro chairs.
Nick Brown is the editor of Daily Coffee News by Roast Magazine.