New Franchise Owner Relaunches Bold, Bad Ass Coffee Brand

DENVER, June 18, 2020 / PRNewswire / – That’s badass! Royal Aloha Coffee Company (RACC), the visionary new owner of the Bad Ass Coffee franchise of Hawaii, opened its first new location with the rebuilding of the core brand of the iconic Hawaiian coffee franchise. Since the purchase of the assets of the franchise company in July 2019, RACC has developed more than a new logo, inspired in-store packaging and design, it has rebuilt the operations and franchisee support system with a new business model, new products and pre-packaged branded coffees to buy.

On the occasion of the national launch of Bad Ass Coffee of Hawaii, last week, RACC opened its flagship store in West Jordan, Utah, just outside Salt lake city. The first of the renowned stores, the new store features Hawaiian store decor that reflects an authentic Hawaiian vibe that’s fresh, cool, and full of badass attitude.

After moving its headquarters from Utah To Denver, Colorado., last year, the RACC brand management team began working to establish a solid foundation to reintroduce the iconic brand. RACC has rejuvenated the brand from top to bottom with a contemporary logo that reflects its retro Hawaiian roots, graphic packaging and new store design and decor. Investments in marketing, the franchise business model, new products and reliable support for franchise operations have all been designed to support the franchisee and increase the profitability of the chain. The company plans to move its distribution activities to Denver late this summer.

“There is a lasting love and consumer bond with this brand that has extended far beyond its current locations, and it’s very exciting,” said Scott Snyder, CEO of Bad Ass Coffee from Hawaii. “We are committed to growing this brand by sharing the warm Hawaiian hospitality and Aloha Spirit culture in our stores and by selling America-grown Hawaiian coffees and other premium international blends to coffee lovers everywhere in one. environment where you can relax, be yourself and feed your inner badass. “

Bad Ass Cafe Hawaii was founded on the Big Island of Hawaii in 1989 and named after the Kona generations of donkeys, Hawaii, whose bellowings could be heard as they carried their precious cargoes of coffee beans up the rugged sides of the volcanic mountains. The natives of Kona named these hard-working donkeys the “Bad Ass Ones” because of their dependable, strong but stubborn nature.

Franchise on the continent since 1995, Bad Ass Coffee of Hawaii currently has 24 locations in the United States and Japan. Without any significant improvement in store design for over 25 years, 2020 brands the year in which the brand will roll out a new and authentic evolution of the Bad Ass Coffee brand while honoring the legacy and history of providing premium coffee from their long-standing partnerships with Hawaiian coffee growers.

“We take our Hawaiian roots very seriously,” Snyder said. “Our brand wouldn’t have what it does today without a commitment to quality coffees produced through relationships developed with multi-generation Hawaiian coffee growers. Their dedication to their craft produces some of the best coffees in the world. that we are proud to share at Bad Ass Café of Hawaii. “

The task of developing a new brand, new packaging and new store design was entrusted to the founder of the Girvin agency, Tim girvin – a living legend in the branded design systems space. The brand package was published internally in december 2019. New packaging designs have appeared online in march 2020 as well as a store redesign program that was presented to existing and potential franchisees.

“We have aggressive growth plans to expand our franchise network on the continent and reestablish a strong presence in Hawaii“Snyder said.” We are also continuing the multi-channel growth of our brand through the grocery, hospitality and e-commerce channels. “

About Bad Ass Coffee’s Hawaii

Bad Ass Cafe Hawaii was born on “Big Island “of Hawaii in 1989 as a popular place where locals gathered to taste freshly roasted and brewed 100% Kona coffee, grown and harvested nearby. Today’s Bad Ass Coffee Hawaii is dedicated to showcasing and sharing delicate, yet tasty and deliciously aromatic premium Hawaiian coffees with a kick from the “Big Island”, Maui, Kauai, Molokai and Oahu through franchises in the United States and Japan. Bad Ass Cafe Hawaii the stores also serve popular mixed drinks, teas, food, other premium international coffees, and popular brand name products. The company is committed to providing exceptional service and sharing the warm hospitality of the Aloha Spirit in a Hawaiian setting that allows guests to relax, have fun and feed their inner Badass.

Bad Ass coffees are sold in franchise stores as well as online and will soon be available in grocery stores, hotels and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise are owned by Royal Aloha Franchise Company, LLC. For more information visit Stay connected to Bad Ass Coffee from Hawaii on Facebook and Instagram

For more information on franchises, contact:
Chris Ruszkowski, vice president of marketing
Royal Aloha Franchise Company, LLC
Direct: 720.797.9303
[email protected]

Media contact:
Meghan Dougherty

SOURCE Royal Aloha Coffee Company, owner of Badass Coffee from Hawaii

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