Nescafé became the winner in the coffee category, chosen by Kenyan consumers at the Kenya Beverage Excellence Awards (KBEA) 2021. The award ceremony was recently held at the Movenpick hotel in Nairobi.
The KBEA Awards are designed to recognize, celebrate and reward excellence and innovation in all categories of the beverage industry in Kenya. The awards aim to enhance creativity and excellence in branding and product packaging in order to create a healthy competitive advantage at all levels.
Speaking at the reception of the award, Ng’entu Njeru, Managing Director of Nestlé Kenya, said: “We are graciously honored for the recognition and awarding of the best coffee award to NESCAFÉ, a product much appreciated by Kenyans. . Nescafé is one of our focused brands that is committed not only to delivering the best quality coffee, but also to supporting the farmers and communities that grow our coffee.
In order to support the local coffee industry and increase job creation in the Kenyan coffee sector, Nescafé has expanded its portfolio to include a new product, the Nescafé 3 in 1 Creamy White, which will be made locally.
“We have forged partnerships with farmers and local communities and supported them as part of our Nescafé plan, which we launched in 2011. Through various trainings on good agricultural and processing practices as well as literacy programs financial, we have helped 50,000 farmers establish and sustain their businesses. , improve their livelihoods and, as part of our women’s empowerment initiatives, trained more than 8,000 women farmers, ”Njeru added.