Jadakiss launches a family coffee brand with his father and son

A self-proclaimed “Top 5 Dead or Alive” MC and member of iconic rap trio The Lox, Jason “Jadakiss” Phillips has been releasing classic songs and verses since the mid-90s.

Apart from his musical career, Jadakiss thrives as an entrepreneur with several business ventures such as juice for life with his rhyming partner Styles P. Recently, he launched Kiss Coffeea family coffee brand with his father Bob Phillips and his son Jaewon Phillips.

The company’s mission is to connect with the growing community of coffee lovers, by offering the freshest and best tasting blends of coffee products on the market.

Beijo, a medium-dark roast coffee blend from KissCafeCoffee.com. Image: Courtesy of Kiss Cafe.

As far back as he can remember, Jadakiss loves coffee. Although he had the opportunity to be involved in other businesses, creating a coffee brand with his family is one of his greatest achievements.

“When I was a kid, my dad used to take me to school and give me a light, sweet coffee with a buttery bun,” the rapper shared. “I just liked the taste of it. But as I started working out and becoming more health conscious, I really started enjoying coffee. Drinking it would help me get all my radio interviews and I started seeing the other benefits of it which made me start liking it more.

“I was just intrigued by the depth of a cup of coffee,” he added. “There’s a lot going on with coffee, like how it’s grown, picked and sourced, and the different regions where it grows. There are so many things about coffee that the world probably doesn’t know. I wanted to have that connection with him and get out of my realm. I could have gone into the liquor business or done something in the cannabis industry. Instead of going down those paths, I wanted to do this, especially with my dad and my son.

His father, Bob Phillips, has worked in the coffee industry in various capacities for over 40 years. Since 2002, he has been CEO of Caturra Corp., an international green coffee import and trading company. It is a dream come true for him to share his love of coffee with the world and to be in business with his family. Jadakiss’ son, Jaewon, has worked at the company since graduating from Clark University in Atlanta in 2018.

“My career started in 1977, shortly after Jason was born,” recalls Jadakiss’ father. “I worked for the coffee division of Maxwell House at the company’s offices in White Plains, NY. Then I was promoted to the Green Coffee office as a buyer and that’s where I was introduced to the world of coffee. Later I went to work for a big Brazilian export company which is probably the biggest instant coffee machine in Brazil. Eventually I started my own business and I Been trading coffee for over 25 years.

“When I entered the field, I discovered how important the coffee industry was. It is the second most traded commodity in the world. I had no prior knowledge of coffee except that I drank it in the morning,” he continued. “I think a lot of people take for granted the amount of capital, the amount of effort, and the number of people involved in that simple little drink you drink every day.”

Kiss Café’s first offering is “Beijo” (the Portuguese word for embrace), which is a blend of medium-dark roast Arabica from Central America. It is currently available in whole grain and ground options.

The brand logo on the bag features three intertwined coffee beans, a tribute to the heritage of the Phillips family and their tradition of working in the coffee industry.

For those new to the world of coffee, Jadakiss offered expert advice on how to start enjoying a cup of coffee.

“Definitely put three sugars and cream in your coffee when you start drinking it. You have to develop your palate before you can drink it black,” laughed Jadakiss. “Some coffee snobs think it’s sacrilege to use milk and sugar. But to Me, it’s all about taste. The beauty of coffee is that it’s an individual thing.

About Jeffery L. Parker

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