Emmi, Switzerland’s largest milk processor, has switched to 30% chemically recycled polypropylene (PP) packaging for its famous brand of ready-to-drink iced coffee CaffÃ¨ Latte. Austrian company Greiner Packaging injection molds the cups using chemically recycled PP from Borealis, also headquartered in Austria.
The brand owner plans to use at least 100 tonnes of plastic made from recycled material for CaffÃ¨ Latte packaging each year, starting in September 2021. Chemically recycled PP is food safe, offering comparable purity with petrochemical-based virgin PP.
âIt takes joint efforts of food and packaging manufacturers to reduce waste and make measurable progress in the circular economy,â said Bendicht Zaugg, responsible for sustainable packaging at Emmi, in a prepared statement.
Chemical recycling converts plastic waste into raw materials that can be used to create new plastic packaging and other products. Thus, Emmi’s packaging application diverts plastic waste from landfills and incinerators. The company plans to increase the percentage of chemically recycled PP in CaffÃ¨ Latte packaging in the future, depending on the availability of the material.
âBorealis looks forward to a world without plastic waste,â said Trevor Davis, chief marketing officer, consumer products, Borealis. âThe chemically recycled polypropylene used in this new Emmi CaffÃ¨ Latte mug is made with Borealis Borcycle Câ¦ [chemically recycled PP], giving another life to post-consumer polyolefin waste. It offers comprehensive benefits, enabling the transition to a circular polyolefin industry while creating virgin quality plastic products.
The chemically recycled PP in Emmi’s iced coffee cups is International Sustainability & Carbon Certification (ISCC) certified and, therefore, is tracked using the mass balance approach.