How to choose the perfect coffee machine for your store

When choose a coffee machine, there are many options available to retailers. Size is, of course, an important consideration, but even the smallest store can accommodate a coffee machine on its counter. Consider how much space you’re willing to dedicate to a coffee machine and figure out what will work best for that space.

Another important consideration is the coffee company itself. For many customers, coffee quality or brand awareness will be an important selling point. Retailers therefore need to consider whether brand recognition will be a deciding factor. Shisan Patel, of Jasp (Dps) in Birmingham, has two Nescafé machines, which he chose because they suited the space he had, but he would recommend retailers opt for a Costa machine if their store has the footfall needed to generate sales.

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“It’s the main brand that people recognize,” he says. “It’s a bit of a must-have cafe, to be honest. When we had a Tchibo, people asked for a Costa rather than a coffee. You have to sell a lot of cups a day with a Costa so there is a risk but if you have the footfall you can get at a high street store then Costa is number one.

However, the coffee itself is only part of the decision-making process. Retailers should study the fine print of any contract they plan to sign. With some retailers forced to pay fees to businesses that have since gone bankrupt and therefore cannot help with maintenance, and others struggling to sell enough cups a day to meet the minimum requirement, retailers have to be careful what they sign.

Gaurave Sood, of Neelam Convenience Store & Post Office in Uxbridge, Middlesex, is considering buying a machine direct this summer so there are no future costs down the line. “We don’t want to be tied to someone and then left behind,” he says. “Something we would consider is a My Coffee Station, where there is no cost incurred to us and all profits are shared.”

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Hitesh Modi, meanwhile, opted for Office Station for the coffee machine at his father-in-law’s Londis store in Chesham, Buckinghamshire. They are charged £1.20 for every mug they sell and charge £1.65 themselves. “That means the margin we get is less, but there’s no stress,” he says. “There is no upfront payment and you just pay on what you sell. You get a sense of security that if something goes wrong, it’s covered. They take care of the maintenance and everything.

“I would recommend this approach, especially with the current market. There are companies that rent the machine and you pay upfront and if they go bankrupt you still have to pay. Why opt for a three-year lease like that if you don’t know what’s going to happen? »

How to maintain your coffee machine

Whatever contract or agreement you enter into with your coffee machine supplier, there are still things you and your team will need to take care of to ensure that the equipment is working properly and providing customers with the product they want. ‘they are looking for.

Dirty or faulty equipment will not only put customers off, but can also lead to long-term problems, as it can cost you more in repairs if smaller problems are not fixed early in the bud.

“Cleanliness is the most critical maintenance issue when it comes to coffee machines,” says Tjerry Sanders of Selecta. “If a machine gets dirty, it can cause a blockage resulting in poor coffee quality or breakage of the machine. It is advisable to keep your machine clean and observe the recommended maintenance intervals.

Establishing a cleaning schedule and instilling a desire to keep the machine clean and in good working order among your staff is essential. Retailers should approach machine maintenance the same way they consider keeping floors clean and shelves full, and ensure that training is provided to staff.

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About Jeffery L. Parker

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