Los Angeles, California. – Couplet Coffee, the LGBTQ+ and female-led lifestyle brand that aims to make specialty coffee less pretentious and more fun, wacky and community-driven, announced the launch of CoupletCoffee.com, its all first direct-to-consumer website where shoppers can order an assortment of fan-favorite coffees, merchandise and merchandise.
Prior to the launch of its DTC website, Couplet Coffee only offered a Cashdrop-connected landing page with limited-edition product offerings. The year-old progressive coffee brand was still able to develop a cult following thanks to its social media footprint and clever marketing strategies. With over seven artist collaborations, millions of TikTok impressions, and an undeniable knack for viral content, Couplet Coffee has built a community of consumers through strategic and meaningful alliances.
The intentional, forward-thinking approach to DTC’s launch will feature more limited editions to come, including special merchandise and gear. Additionally, the first 100 subscribers to the website’s coffee bean subscription will be offered the opportunity to have a virtual and/or in-person consultation with an award-winning barista.
“Since launching Couplet Coffee, we have had the opportunity to create an authentic and organic community with a shared mission of inclusiveness and purpose.” says Gefen Skolnick. “This new DTC launch is an exciting next step and a vessel to further connect with consumers who share the same values and philosophy. For the first time, Couplet Coffee will offer subscriptions and launch a new line of in-house designed goodies. The shopping experience on our new direct-to-consumer site is all about discovery, inclusivity and fun. »
The new website design reflects the brand’s wacky approach. With vibrant colors and a punchy design, the new site showcases the brand’s full range of specialty coffee flavors, including Espresso For Everyone, Blissful Blend and Single Origin Peruvian. The website also features his favorite cult products and gear, including The Lovers French Press and The Mooka Pot.
The brand will continue its social and community justice events, such as Outerspace, its event in partnership with Gay Astrology, which takes place every Wednesday at Oracle Tavern and The Queer Art Show & Poetry Night, which takes place every two months. Additionally, the first 100 subscribers to the website’s coffee bean subscription will be offered the opportunity to have a virtual and/or in-person consultation with an award-winning barista.
Couplet Coffee will continue to experience explosive growth and recognition through intentional retail partnerships. New locations include Bumble Brew, Cafe Balzac des Arts (both locations), Players Cafe (Little Rock, AR and Edgewater, CO), The Oracle Tavern, Pop-Up Grocer Miami and soon Orchard Grocer NYC.
About Couplet Coffee
Founded by Gefen Skolink, Couplet Coffee, a woman-owned and LGBTQ+ lifestyle coffee brand, aims to make specialty coffee less pretentious and more community-focused. As a self-proclaimed “gay chef”, Skolnick began managing the Couplet Coffee brand through the online community.
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