Sleepy Owl, a D2C coffee brand, has announced the launch of its Premium Instant Coffee, expanding its product portfolio and broadening its accessibility as a brand.
With its Premium Instant Coffee, Sleepy Owl aspires to raise the expectations of every instant coffee drinker by changing their coffee routine and introducing them to a cup of real good instant coffee. Through this product, the brand aims to bridge the gap between convenience and experience, which has been one of the brand’s main USPs and is reflected in all of its product offerings.
Sleepy Owl’s Premium Instant Coffee is made with its 100% Arabica beans and uses Micro Ground technology, which consists of 95% soluble coffee crystals and 5% freshly roasted high quality beans. This preserves the rich aroma of real coffee and allows the user to brew a cup of coffee in seconds.
Premium instant coffee is available in three delicious flavors – Original, French Vanilla and Hazelnut. These contain no artificial flavors or preservatives. The coffee has been carefully packaged in a multi-serve box, made from infinitely recyclable materials, making it a 100% sustainable offering, just like Sleepy Owl’s other products.
And so, ticking all the boxes is the new Premium Instant Coffee, a manifestation of technological innovation with customer experience at its heart. A product that is sure to anchor the brand’s efforts to introduce Indians to the world of real good coffee. Premium Instant Coffee will additionally meet the needs of a variety of coffee drinkers, whether those are addicted to their black coffee or those who prefer it frothy and milky.
Ashwajeet Singh, co-founder of Sleepy Owl Coffee, said, “The concept of ‘instant coffee’ in India is not just about simplified process and time. It is also a way to socialize and have cultural experiences. And that’s where we come in, if it had only been a matter of convenience or functionality – there are established players in the market who already cater to this. But if we say ‘experience’, we want people to know what ‘real good instant coffee’ looks like.
Ajai Thandi, Co-Founder of Sleepy Owl Coffee, said, “Today our flavored instant coffee is made with premium 100% Arabica beans and the revolutionary Micro Ground technology is here to bridge the gap between convenience and experience. . This makes this launch all the more critical, as it is also a fundamental part of our initiative to engage with non-coffee drinkers and start their journey to coffee with a cup of coffee that is rich and truly good brew in seconds.
It is priced at Rs 475/100g of tin, which makes up to 50 cups. These boxes, alongside the official Sleepy Owl website, will be available for purchase in all major online marketplaces and will also be sold offline through Foodhall, Modern Bazaar, Nature’s Basket, to name a few. .