A new coffee brand launched to support the homeless has won a national list with Sainsbury’s.
Change Please started almost two years ago as a social enterprise program in partnership with The Big Issue, serving coffee to Londoners from a mobile cart. It has since added 14 more carts and generated revenues of £ 665,000, helping fund housing, therapy and barista training for 35 homeless people.
The program would soon be able to offer more jobs after rollout to 375 Sainsbury’s stores starting September 18, he said. Proceeds from the sale of three variations of ground coffee – each featuring the story of someone Change Please helped – will be used to grow the business, which receives funding from Comic Relief and Virgin Startup. Rsp is £ 4.50 for Ethiopian Single Origin, Tom’s Blend and Lucy’s Blend (200g). A share of each sale will go to the person listed on the package.
Sainsbury’s listing was “a big step forward in helping the current state of homelessness in the country,” said Cemal Ezel, founder of Change Please, who estimates that 2016 saw a 16% increase in number of rough sleepers in the UK.
“We have built this social enterprise by being a ‘pickup, not a handout’ for those involved, and it is their hard work that has moved their lives in the right direction,” he added. “On a much larger scale now, through the consumer product, we can have an even greater impact on the homelessness issue in this country. “