Coffee brand – Code Puccino http://www.codepuccino.com/ Mon, 21 Nov 2022 18:11:56 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 http://www.codepuccino.com/wp-content/uploads/2021/11/cropped-favicon-11-32x32.png Coffee brand – Code Puccino http://www.codepuccino.com/ 32 32 Jadakiss launches a coffee brand with his father and son http://www.codepuccino.com/jadakiss-launches-a-coffee-brand-with-his-father-and-son/ Thu, 17 Nov 2022 13:45:38 +0000 http://www.codepuccino.com/jadakiss-launches-a-coffee-brand-with-his-father-and-son/

The price of Jadakiss today is certainly not the price of yesterday.

The legendary rap artist and entrepreneur recently announced the launch of his coffee brand Kiss Cafe, which is the latest addition to his burgeoning successful juice bar business empire.

Alongside his father, Bob Phillips, a coffee industry veterinarian, and his son, Jadakiss aims to create generational wealth when launching the new brand.

“When I was a kid, my dad used to take me to school and give me a light, sweet coffee with a buttery bun,” he explained in an interview with Ebony Magazine. “I just liked the taste of it. But as I started working out and becoming more health conscious, I really started enjoying coffee. Drinking it would help me get all my radio interviews and I started seeing the other benefits of it which made me start liking it more.

“I was just intrigued by the depth of a cup of coffee,” he continued in the Ebony.com interview. “There’s a lot going on with coffee, like how it’s grown, picked and sourced, and the different regions where it grows. There are so many things about coffee that the world probably doesn’t know. I wanted to have that connection with him and get out of my realm. I could have gone into the liquor business or done something in the cannabis industry. Instead of going down those paths, I wanted to do this, especially with my dad and my son.

Created with “honesty and accessibility”, Kiss Cafe is “ground, pressed and brewed [for] every sip [to commemorate] a story passed down. Jadakiss describes coffee as a universal and personal thing that anyone can enjoy, regardless of age or background, as reported by The Grio.

The first Beijo flavor is available exclusively online via the brand’s website (KissCafeCoffee.com) for $14.99.

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Jadakiss launches a family coffee brand with his father and son http://www.codepuccino.com/jadakiss-launches-a-family-coffee-brand-with-his-father-and-son/ Wed, 26 Oct 2022 21:21:13 +0000 http://www.codepuccino.com/jadakiss-launches-a-family-coffee-brand-with-his-father-and-son/

A self-proclaimed “Top 5 Dead or Alive” MC and member of iconic rap trio The Lox, Jason “Jadakiss” Phillips has been releasing classic songs and verses since the mid-90s.

Apart from his musical career, Jadakiss thrives as an entrepreneur with several business ventures such as juice for life with his rhyming partner Styles P. Recently, he launched Kiss Coffeea family coffee brand with his father Bob Phillips and his son Jaewon Phillips.

The company’s mission is to connect with the growing community of coffee lovers, by offering the freshest and best tasting blends of coffee products on the market.

Beijo, a medium-dark roast coffee blend from KissCafeCoffee.com. Image: Courtesy of Kiss Cafe.

As far back as he can remember, Jadakiss loves coffee. Although he had the opportunity to be involved in other businesses, creating a coffee brand with his family is one of his greatest achievements.

“When I was a kid, my dad used to take me to school and give me a light, sweet coffee with a buttery bun,” the rapper shared. “I just liked the taste of it. But as I started working out and becoming more health conscious, I really started enjoying coffee. Drinking it would help me get all my radio interviews and I started seeing the other benefits of it which made me start liking it more.

“I was just intrigued by the depth of a cup of coffee,” he added. “There’s a lot going on with coffee, like how it’s grown, picked and sourced, and the different regions where it grows. There are so many things about coffee that the world probably doesn’t know. I wanted to have that connection with him and get out of my realm. I could have gone into the liquor business or done something in the cannabis industry. Instead of going down those paths, I wanted to do this, especially with my dad and my son.

His father, Bob Phillips, has worked in the coffee industry in various capacities for over 40 years. Since 2002, he has been CEO of Caturra Corp., an international green coffee import and trading company. It is a dream come true for him to share his love of coffee with the world and to be in business with his family. Jadakiss’ son, Jaewon, has worked at the company since graduating from Clark University in Atlanta in 2018.

“My career started in 1977, shortly after Jason was born,” recalls Jadakiss’ father. “I worked for the coffee division of Maxwell House at the company’s offices in White Plains, NY. Then I was promoted to the Green Coffee office as a buyer and that’s where I was introduced to the world of coffee. Later I went to work for a big Brazilian export company which is probably the biggest instant coffee machine in Brazil. Eventually I started my own business and I Been trading coffee for over 25 years.

“When I entered the field, I discovered how important the coffee industry was. It is the second most traded commodity in the world. I had no prior knowledge of coffee except that I drank it in the morning,” he continued. “I think a lot of people take for granted the amount of capital, the amount of effort, and the number of people involved in that simple little drink you drink every day.”

Kiss Café’s first offering is “Beijo” (the Portuguese word for embrace), which is a blend of medium-dark roast Arabica from Central America. It is currently available in whole grain and ground options.

The brand logo on the bag features three intertwined coffee beans, a tribute to the heritage of the Phillips family and their tradition of working in the coffee industry.

For those new to the world of coffee, Jadakiss offered expert advice on how to start enjoying a cup of coffee.

“Definitely put three sugars and cream in your coffee when you start drinking it. You have to develop your palate before you can drink it black,” laughed Jadakiss. “Some coffee snobs think it’s sacrilege to use milk and sugar. But to Me, it’s all about taste. The beauty of coffee is that it’s an individual thing.

]]> Starbucks sells Seattle’s Best Coffee brand to Nestlé, Marketing & Advertising News, ET BrandEquity http://www.codepuccino.com/starbucks-sells-seattles-best-coffee-brand-to-nestle-marketing-advertising-news-et-brandequity/ Thu, 20 Oct 2022 07:00:00 +0000 http://www.codepuccino.com/starbucks-sells-seattles-best-coffee-brand-to-nestle-marketing-advertising-news-et-brandequity/
Starbucks acquired Seattle’s Best Coffee in 2003 for $72 million.

Starbucks sells its Seattle’s Best Coffee brand to Nestle for an undisclosed amount.

Nestlé, which is based in Vevey, Switzerland, has partnered with Seattle-based Starbucks since 2018 and already distributes Starbucks-branded coffee in more than 80 markets around the world.

David Reniedirector of nestle coffee brands, said the acquisition of Seattle’s Best will continue to expand the company’s portfolio and provide more choice for customers. Nestlé also owns the Nescafé, Nespresso and Blue Bottle brands.

Starbucks acquired Seattle’s Best Coffee in 2003 for $72 million. The deal gave Starbucks a cheaper brand and access to Seattle’s best deals with grocers and food service providers.

But Starbucks is currently focused on an expensive transformation of its North American stores. The company said last month it plans to spend $450 million next year to make its stores more efficient.

The company has also spent more than $1 billion over the past year to improve workers’ compensation and benefits as it tries to head off a campaign to unionize its stores.

“We are confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to enhance the premium coffee experience for consumers through the Starbucks brand,” said Michael Conway, President of the Starbucks Channel Development Group, in a statement.

Nestlé and Starbucks said they expect the deal to close later this year.

The company would launch its MyNestle D2C platform in Delhi-NCR.

In the first part of a masterclass on multi-sensory marketing, ETBrandEquity brings together top scholars and practitioners to dwell on how successful brands engage consumers by harnessing the power of our multiple senses. This seven-part series will appear once every fortnight.

]]> Coffee brand introduces regenerative agriculture to coffee farmers – Manila Bulletin http://www.codepuccino.com/coffee-brand-introduces-regenerative-agriculture-to-coffee-farmers-manila-bulletin/ Thu, 20 Oct 2022 07:00:00 +0000 http://www.codepuccino.com/coffee-brand-introduces-regenerative-agriculture-to-coffee-farmers-manila-bulletin/

Filipinos like to start their day with a cup of coffee. Unfortunately, the local supply cannot keep up with the growing demand. This is where imported coffee comes in.

Coffee is the second most consumed drink in the Philippines, after water. Despite this, the coffee that Filipinos consume comes mainly from abroad. In 2020, only 15% of the coffee on the local market is grown locally.

Coffee cherries turn red when ready to harvest. (Vina Medenilla)

Coffee farmers turning to other crops, inefficient farming practices due to a lack of understanding of good coffee growing practices, aging farmers, climate change and farming approaches that damage soils, among others factors, are some of the contributing factors.

Nestlé saw these challenges and helped bridge the gaps between local coffee supply and demand through its NESCAFÉ coffee brand.

In 2010, Nestlé launched a long-term global initiative called the NESCAFÉ Plan with a vision to help farmers and consumers around the world understand and adopt responsible coffee production, processing and consumption and to educate them about issues affecting the coffee industry.

In the Philippines, the NESCAFÉ plan is “one of the oldest and most successful public-private partnerships in the coffee industry”.

Over the past 12 years, the company’s collaboration with multiple sectors has resulted in significant milestones, including providing training and technical assistance to more than 8,000 Filipino coffee farmers each year and increasing yields, incomes and the quality of life of farmers.

In 2020, NESCAFÉ also partnered with TESDA to offer a certification course in coffee farming, which had 473 graduates in 2021 and 500 scholarship holders enrolled in 2022.

With government assistance, NESCAFÉ continues to produce and distribute high quality Robusta seedlings to farmers. Nestlé Philippines has grown and delivered 16.4 million seedlings to local farmers since 2011.

Robusta seedlings ready to plant. (NESCAFÉ Philippines)

In line with this, NESCAFÉ is committed to prioritizing and sourcing locally grown coffee directly from farmers, cooperatives and consolidators for its products. In fact, NESCAFÉ is the largest buyer of Robusta coffee beans in the country.

Living through climate change

Faced with the worsening effects of global warming, Nestlé launched the Nescafé Plan 2030 globally on October 4, 2022 “to help boost regenerative agriculture, reduce greenhouse gas emissions and improve the means livelihood of coffee farmers over the next eight years”.

Within 24 to 48 hours of harvesting, the coffee beans are dried. Sun drying is the most common drying method. (Vina Medenilla)

Regenerative agriculture is an agricultural approach that optimizes soil health, promotes biodiversity, and protects wildlife and beneficial organisms essential to maintaining environmental balance.

Planting cover crops to protect soils, using organic fertilizers, diversifying farming through intercropping and agroforestry, and pruning and grafting old varieties of coffee with new and improved varieties are some of the principles of regenerative agriculture.

Regarding the Nescafé plan, more than 81% of local coffee farms contacted by Nestlé have adopted intercropping on their farms and intend to introduce more regenerative farming practices to more coffee growers.

Inside Nestlé’s Lipa Integrated Coffee Center (LICC), black pepper, tomato and other crops are interspersed between rows of coffee trees, which is an approach they teach to promote biodiversity while providing additional income to farmers. (Vina Medenilla)

Empowering our current and future coffee farmers is a step towards self-sufficiency in Philippine coffee. Hopefully, with such private and public efforts, we will not get to the point where we run out of coffee trees and are completely dependent on our neighboring countries for coffee.

Photos courtesy of NESCAFÉ Philippines

Learn more about agriculture and gardening at agriculture.com.ph

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Starbucks sells Seattle’s Best Coffee brand to Nestlé http://www.codepuccino.com/starbucks-sells-seattles-best-coffee-brand-to-nestle/ Wed, 19 Oct 2022 23:27:30 +0000 http://www.codepuccino.com/starbucks-sells-seattles-best-coffee-brand-to-nestle/
Credit: Laurent Gillieron/Keystone via AP, File

In this April 7, 2016, file photo Nestlé executives speak in front of the Nestlé logo during the Nestlé Group General Meeting, in Lausanne, Switzerland. Starbucks is selling its Seattle’s Best Coffee brand to Nestlé for an undisclosed amount. Nestlé, based in Switzerland, has partnered with Seattle-based Starbucks since 2018 and already distributes Starbucks-branded coffee in more than 80 markets worldwide.

SEATTLE, Wash. (AP) — Starbucks is selling its Seattle’s Best Coffee brand to Nestlé for an undisclosed amount.

Nestlé, which is based in Vevey, Switzerland, has partnered with Seattle-based Starbucks since 2018 and already distributes Starbucks-branded coffee in more than 80 markets around the world.

David Rennie, head of coffee brands at Nestlé, said the acquisition of Seattle’s Best will continue to expand the company’s portfolio and provide more choice for customers. Nestlé also owns the Nescafé, Nespresso and Blue Bottle brands.

Starbucks acquired Seattle’s Best Coffee in 2003 for $72 million. The deal gave Starbucks a cheaper brand and access to Seattle’s best deals with grocers and food service providers.

But Starbucks is currently focusing on a expensive makeover of its North American stores. The company said last month it plans to spend $450 million next year to make its stores more efficient.

The company also spent over $1 billion over the past year, it has raised workers’ pay and benefits as it tries to thwart a campaign to unionize its stores.

“We are confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to enhance the premium coffee experience for consumers through the Starbucks brand,” said Michael Conway, President of the Starbucks Channel Development Group, in a statement.

Nestlé and Starbucks said they expect the deal to close later this year.

]]> Starbucks to sell Seattle’s Best Coffee brand to Nestlé http://www.codepuccino.com/starbucks-to-sell-seattles-best-coffee-brand-to-nestle/ Wed, 19 Oct 2022 18:04:00 +0000 http://www.codepuccino.com/starbucks-to-sell-seattles-best-coffee-brand-to-nestle/ Starbucks acquired Seattle’s Best Coffee in 2003 for $72 million. The deal gave Starbucks a cheaper brand and access to Seattle’s best deals with grocers.

SEATTLE — Starbucks is selling its The best coffee in Seattle brand to Nestlé for an undisclosed amount.

Nestlé, which is based in Vevey, Switzerland, has partnered with Seattle-based Starbucks since 2018 and already distributes Starbucks-branded coffee in more than 80 markets around the world.

David Rennie, head of coffee brands at Nestlé, said the acquisition of Seattle’s Best will continue to expand the company’s portfolio and provide more choice for customers. Nestlé also owns the Nescafé, Nespresso and Blue Bottle brands.

Starbucks acquired Seattle’s Best Coffee in 2003 for $72 million. The deal gave Starbucks a cheaper brand and access to Seattle’s best deals with grocers and food service providers.

But Starbucks is currently focusing on a expensive makeover of its North American stores. The company said last month it plans to spend $450 million next year to make its stores more efficient.

>>> Download KING 5+, our new Roku and Amazon Fire apps, to watch live coverage 24/7

The company also spent over $1 billion over the past year, it has raised workers’ pay and benefits as it tries to thwart a campaign to unionize its stores.

“We are confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to enhance the premium coffee experience for consumers through the Starbucks brand,” said Michael Conway, President of the Starbucks Channel Development Group, in a statement.

Nestlé and Starbucks said they expect the deal to close later this year.

Download our free KING 5 app to stay up to date on news from all over western Washington.

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Blue Tokai: a local coffee brand “infuses freshness” http://www.codepuccino.com/blue-tokai-a-local-coffee-brand-infuses-freshness/ Sun, 09 Oct 2022 07:00:00 +0000 http://www.codepuccino.com/blue-tokai-a-local-coffee-brand-infuses-freshness/

When Blue Tokai started as a small roastery in New Delhi in 2013, there were hardly any local coffee brands offering the brew beyond what coffee chains such as Barista, Café Coffee Day, Starbucks sold. or Costa Coffee. There is no doubt that these outlets were extremely popular, but part of the coffee-loving population wanted more than just a cup of latte or cappuccino. Enter Blue Tokai. By showing its customers where their coffee came from, roasting the beans with care, and making high-quality coffee more accessible, the company fascinated them and has since gained a loyal and growing fan base.

“We work closely with over 40 Indian coffee growers across the country. We started online and in 2015 we decided to open our first cafe as an experience center to give our customers a taste of the world of specialty coffee,” says Shivam Shahi, co-founder and COO of Blue Tokai Coffee Roasters. Until then, he says, Indian customers had never seen a specialty roast or cup of coffee being brewed and that added to Blue Tokai’s instant popularity.

Since then, there has been no turning back. Currently, Blue Tokai has three roasters and over 50 physical outlets. “Over the next 2-3 years, we plan to expand our offline presence to 120-150 cafes and expand into new cities. We are also ready to mark our presence offline in Japan and enter new markets in the years to come. With ready-to-drink and easy-to-brew offerings, we entered the FMCG segment in the second half of 2021 and in the coming months we will continue to grow this segment,” adds Shahi.

Read also : Spice up your evenings and set the mood with these delicious cocktails

Blue Tokai was one of the first entrants to offer locally sourced and specialty coffee in India, a space which has now seen several other indigenous brands take off and find a strong consumer base, some even competing with chains. international. These brands are capitalizing on the popularity of the bean-to-cup movement and aim to deliver some of the finest, freshest beans straight from the estates.

According to a report titled, “India Coffee Market: Industry Analysis and Forecast (2021-2027) by Source, Type, Process, and Region” by market research firm Stellar Market Research, globally, the coffee market has grown steadily at 2.5-3% YoY, but the growth rate is much faster in India at 10.15% YoY. The report suggests consumption and popularity have increased during Covid, with cafes and hotels closing.

“We’ve seen the specialty coffee customer base grow over the years, which has allowed more players to experiment and grow. We believe there is room for everyone to grow and be different,” says Shahi of Blue Tokai. The brand’s post-lockdown offline recovery has nearly doubled in growth, with a growing number of customers ready to experiment. As a result, 21 new physical outlets were opened in FY22 to meet demand, bringing the company’s total number to over 50.

Similarly, social entrepreneur Manoj Kumar transformed GI-tagged coffee from the Araku Valley in Andhra Pradesh into a brand, Araku Coffee, in 2021. The valley’s iron-rich soil as well as its high climate altitude with warm days and cool nights makes the area ideal for cultivation. The growth of the coffee sector in India led them to choose the market for their first store, the company adds.

Fig at Malcha, a newly opened café in the nation’s capital, is another testament to the growing farm-to-cup coffee culture and brands taking advantage of it.

Manish Yadav, founder of Fig, shares: “We aspire to stimulate a sophisticated and social café culture in the capital. Every cup of coffee in Fig can be traced back to the farmer. Our goal is to brew exceptional coffee while supporting livelihoods, practicing sustainable agriculture and gaining recognition for the value of Indian coffees.

B2B coffee brands that also source coffee are thriving in the competitive market. Rahul Aggarwal, founder of Coffeeza, which caters to home coffee drinking, says that compared to FY20-21, they were up 130% in FY21-22. The brand also works with specialty coffee plantations in the country to source coffee beans.

While many start-ups that took off on the brink of the pandemic failed to catch on, coffee is apparently what kept everyone going. For example, Savorworks Roasters, a bean to bar and bean to cup concept cafe that started early this year has only grown in size.

“The pandemic has been a boon for us. In fact, we started at the start of the pandemic and delivering coffee door-to-door during the pandemic has helped us gain a loyal following. We are seeing great growth year on year as we double our revenue every year and have been a profitable business. We plan to open more outlets very soon in the near future and also expand our coffee and chocolate business through collaborations,” says Baninder Singh and Paweena Withyasathien, co-founders of Savorworks Roasters, who s supply coffee to Yercaud in Tamil Nadu and Chikmagalur in Karnataka. .

India’s famous filter coffee is also spreading, thanks to Bhava Coffee, which sources its coffee from farmers and the Baarbara estate in Chikmagalur. “We have observed that no matter how many different kinds of brewing methods, the demand for Indian filter coffee still exists. That is why, at Bhava Coffee, we have developed a blend that caters to different coffee tastes depending on the needs of a coffee lover,” explains Bharat Balakrishna, founder of the brand.

As for Roastery Coffee House, their brand has reached a wider consumer base during lockdown. Nishant Sinha, founder of Roastery Coffee House, which owns cafes in five Indian cities like Hyderabad, Kolkata, Noida, and is building more, says: “With cafes closed, customers had no choice but to make coffee at home. That’s when they read our coffees. We are selling at least three times more coffee than in the pre-pandemic period. Indian coffee is delicious, it has distinctive characteristics, but as Indians we are only beginning to embrace our coffee. We source India’s finest beans from farms in southern Chikmagalur, and even from the Koraput hills of Odisha. Sinha says they plan to make coffee available all over India, much like a good cup of tea.

Storm in a coffee cup

The booming coffee market in India has undoubtedly created a safe space for Indian brands to mainstream local coffee. But on the other hand, the question remains: does this make the cafe space in India competitive for international brands?

In August this year, Canadian multinational fast food chain Tim Hortons officially entered the Indian market with its first two locations at Gurugram and Saket. He made sure to incorporate Indian snacks into his menu. Tim Hortons India CEO Navin Gurnaney has reportedly said he plans to launch 120 stores in the first three years and 20 stores by August 2023. Another major Pret A Manger cafe has entered the Indian market with Reliance Brands (RBL) as strategic partner this year in July.

International coffee chains have existed in the country with major dominance and enjoy popularity. However, to cater to a changing audience, menus are localized to suit the Indian palette and new services are launched such as home coffee deliveries. However, as the nation that drinks tea smells of coffee, the business of international brands has also been good.

Tata Starbucks recently launched filter coffee, masala chai and cardamom chai in some cities like Bengaluru, Gurugram, Indore and Bhopal. From fresh sandwiches and vegan dishes, to salads and vegetarian and non-vegetarian protein boxes, the brand has introduced a range of new offerings.

Sushant Dash, CEO of Tata Starbucks, said: “We have done extremely well since the lockdown was lifted. In fact, we marked our strongest expansion in India in FY21-22 by opening over 50 stores. Dine-in, take-out and delivery have rebounded and grown significantly. Our delivery figures remained high even after the lockdown. Today, delivery is 13-14%, pre-covid, while it was 4-5% two years ago. We saw 76% revenue growth for 2021-2022 with a sale of 636 crore which was led by higher realization from existing stores and new stores we added during the financial year. Dash says this is a sign of increased potential and growth in the industry and a sign of a healthy and thriving market.

Rajat Agrawal, CEO of Barista, says, “Our recent launch of Chai Latte has been well received by our customers and gives them one more reason to engage with us. Agrawal adds that business has recovered at a rapid pace and tends to exceed our pre-covid sales. “Over the past two years, we have opened 85 new stores and strengthened our base with 326 outlets in operation to date. We are aiming for double digit growth as we reach peak seasons. The coffee chain market is growing at a healthy CAGR and the market is maturing. We have grown well over the past few years and see positive momentum going forward with a strong store pipeline,” he said.

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DTC Coffee Brand Apostle Screens Potential Subscribers Based on ‘Conscientious Referrals’ | New http://www.codepuccino.com/dtc-coffee-brand-apostle-screens-potential-subscribers-based-on-conscientious-referrals-new/ Thu, 29 Sep 2022 07:00:00 +0000 http://www.codepuccino.com/dtc-coffee-brand-apostle-screens-potential-subscribers-based-on-conscientious-referrals-new/

A direct-to-consumer coffee brand has launched an invite-only subscription service where potential members must prove their “hard credentials” before they are allowed to sign up.

Potential subscribers of Apostle Coffee’s new membership service should take a ‘How Green Are You?’ quiz to test their ‘eco-knowledge’ with only those ‘scoring high enough’ allowed to become a ‘Coffee Apostle’.

“Members will only be invited to subscribe if they prove their sustainability credentials or receive a recommendation from existing members,” the brand said.

“The invitation-only subscription service allows Apostle to control the growth of [our] membership and backup [our] environmental promises and commitments,” he added.

The company said other coffee brands “seek to profit from unsustainable growth and scale”, while it “will never surpass its 5,000 members”.

Subscribers also benefit from the Apostle Points rewards program, through which accumulated points can be used for future purchases or subscription renewals.

Roasting was launched in 2016 and its entire range is certified organic and carbon neutral. The facility is described as off-grid, with power generated on-site via a dedicated wind turbine and solar panels.

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Starbucks’ new chef may blackmail the coffee brand after a drastic stint at maker Dettol http://www.codepuccino.com/starbucks-new-chef-may-blackmail-the-coffee-brand-after-a-drastic-stint-at-maker-dettol/ Wed, 07 Sep 2022 13:57:28 +0000 http://www.codepuccino.com/starbucks-new-chef-may-blackmail-the-coffee-brand-after-a-drastic-stint-at-maker-dettol/

It was a question no one could answer. We were with a friend in the music industry who had a lucrative line writing jingles for commercials.

“When you think of Dettol, what comes to mind musically?” How you write a song to sell a brand of sanitizer was beyond us.

I remembered our reaction when it was announced that Laxman Narasimhan was leaving his position as general manager of Reckitt Benckiser, maker of Dettol, for the top job at Starbucks. He trades not only the Thames Valley house, Dettol but also Durex condoms, Calgon detergent, Nurofen painkillers and Strepsil throat lozenges, for Seattle and the headquarters of the world’s biggest and most serious coffee chain.

To say it seems like an unlikely match, packaged goods and coffees, is an understatement. At first glance, it’s hard to see what Narasimhan brings to the job of CEO of Starbucks, how he landed the job.

But he was chosen, after what would have been a rigorous search by Charles Tribbett III, then co-CEO and advisory arm of the board of directors of Russell Reynolds Associates, now vice president of the recruiter. Apparently, the 55-year-old was identified as a likely successor to Starbucks chief Kevin Johnson a year ago.

Johnson retired earlier this year and Howard Schultz returned to run Starbucks for the third time. If anyone was identified with the runaway success of Starbucks, it was Schultz. He first led the company in 1987, and in more than four decades as chief executive and chairman, he has grown the company from 11 stores to more than 28,000 in 77 countries.

Laxman Narasimhan has no experience in direct-to-consumer sales, but he initiated a step change.  Reckitt Benckiser

Narasimhan goes from persuading Tesco and Walmart to stock and prominently display his floor cleaner and list of, let’s face it, not exactly exciting household items, to serving the millions of customers who visit a Starbucks every days.

He has no direct-to-consumer experience or managing a retail network. He also did not run a cafe or operate a coffee machine. But he is an expert in consumer behavior, in predicting and responding to their changing habits, and in making them choose his items in preference to others.

What he has in his arsenal is a resume that, apart from Reckitt, includes a stint as chief commercial officer of PepsiCo, and also nearly 20 years at consultancy and turnaround specialist, McKinsey & Co.

Narasimhan showed that at Reckitt he was not afraid to implement radical change. His first action upon taking office in 2019 was to commission a strategic review. It saw him commit to spending £2billion over three years to, as he put it, ‘rejuvenate’ the company’s lineup. Margins suffered as he financed new investments and reoriented the group towards health, hygiene and nutrition brands.

The task ahead of Narasimhan is to repeat the magic at Starbucks.  Bloomberg

Investors, skeptical at first, were won over. After a turbulent period that had seen questions raised about his very survival, Reckitt is sharp and focused. It is a group that has regained confidence, the shareholders are delighted and these doubts have disappeared.

The task ahead of Narasimhan is to repeat the magic at Starbucks. That’s the point, and goes to the heart of why he was anointed: for all his size and iconic status, the global brand isn’t in great shape.

At Reckitt, he called it rejuvenation; at Starbucks, we are already talking about “reinvention”. Even before his appointment, the company was introducing better pay for baristas, planning improvements to staff wellbeing and the customer experience, and reimagining stores.

Once edgy, the original coffee chain that swept the world has been overtaken by cooler, smarter names. Starbucks, in short, is no longer the star it once was. The pandemic has put more emphasis on mobile pickup and delivery. The branches were empty and tired.

Starbucks is not immune to rising costs and supply chain challenges. Nothing is more sensitive or subject to comparison and discussion than the price of a cup of coffee. He also has to deal with the fact that his points of sale are often in the wrong places, because working methods have changed. Suburban independent cafes boomed thanks to WFH; The office district and downtown Starbucks, by comparison, struggled.

Narasimhan's new employer is not a happy nirvana.  Getty

Despite his once-hippie image and love of positive messages, Narasimhan’s new employer is not a happy nirvana. In the United States, employees at more than 200 branches have joined unions in the past 12 months. Others are following suit. Staff are demanding higher benefits and salaries.

The feeling persists that Starbucks has become too big, too sprawling, too disconnected from its origins and now seems old-fashioned and lacking in the innovation it was once famous for.

Schultz, who remains on the board, is behind a reshuffle – he tellingly decreed that the new CEO should be external, citing a need for new talent and skills in his senior leadership.

Enter Narasimhan. Except that he doesn’t take care of it right away. In recognition of the dramatic transition he is making and his strengths as a strategist and planner, he is taking six months to familiarize himself with the company before officially becoming CEO in April 2023.

Management is going through a delicate period. He is known as a retail merchant. Every aspect of Starbucks can expect to be scrutinized and taken apart as it decides its moves.

Why Narasimhan? On closer inspection, it makes sense. A song for Dettol? Alas, I still can’t answer that one.

Published: 07 September 2022, 13:50

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ORGANO® ANNOUNCES ITS KING OF COFFEE BRAND WINS THE INTERNATIONAL LOHAS AWARD FOR “BEST ORGANIC COFFEE” http://www.codepuccino.com/organo-announces-its-king-of-coffee-brand-wins-the-international-lohas-award-for-best-organic-coffee/ Tue, 30 Aug 2022 07:00:00 +0000 http://www.codepuccino.com/organo-announces-its-king-of-coffee-brand-wins-the-international-lohas-award-for-best-organic-coffee/

HONG KONG, August 30, 2022 /PRNewswire/ — ORGANO Premium Gourmet Organic King of Coffee® has been named “Best Organic Coffee” and received the 2022 Lifestyle of Health and Sustainability Award for its innovative organic coffee with Ganoderma mushroom.

“We are delighted that our King of Coffee brand has won the prestigious LOHAS award and been recognized as part of our global commitment at ORGANO to work mindfully with the resources our precious planet provides while maintaining its bountiful resources,” said Mr. Leonard ChinGeneral director (Asia) after receiving the LOHAS award. “ORGANO is proud of the patented innovations and conscious effort we conscientiously apply to produce this coffee product and work hard to make it truly the best in the world.”

The LOHAS Awards were organized in partnership with the LOHAS Association of hong kong since 2016. The awards consider and recognize the achievements of companies that contribute exceptional efforts to support the development of a healthy and sustainable lifestyle.

To earn a prestigious LOHAS award, a product must show outstanding brand philosophy, lifestyle quality enhancement, health awareness, and green and sustainable performance.

ORGANO Premium Gourmet Organic King of Coffee is a rich, medium-dark Arabica coffee with the rare and delicate spores of the organic Ganoderma fungus. ORGANO blends the tiny, potent spores of the Ganoderma mushroom with bold, flavorful, rich organic Arabica coffee. Brazil to help stimulate and support the immune system.

The Ganoderma mushroom is one of the oldest mushrooms used in Chinese herbalism. It is one of the most researched mushrooms due to its triterpenes, found in many foods and plants, such as honey, apples, and cranberries. Fifty types of triterpenes are found exclusively in Ganoderma mushrooms. When Ganoderma lucidum matures, it releases spores which are used for ORGANO Premium Gourmet Organic King of Coffee. ORGANO uses a patented process to gently crack the shell of the spores, releasing the power within, preserving their precious, microscopic contents.

Each cup is loaded with nutrients and antioxidants. This certified organic arabica coffee is vegan, nut-free, gluten-free and Halal certified. ORGANO is proud to give back to the planet and provide resources in support of good lives and good health.

About ORGANO
ORGANO, founded in 2008, is a global brand company operating in more than 40 countries around the world. ORGANO designs, develops and distributes unique and engaging consumer products and services through a vertical marketplace ecosystem model that supports online and offline consumer purchases. Learn more about ORGANO at www.organoglobal.com

SOURCE Organic

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