Café Santo Domingo, the leading coffee brand in the Dominican Republic, expands its distribution in the United States after an agreement between its parent company, Industrias Banilejas and Goya Foods


Although the brand already has a good presence in the region, the agreement signed by Joseph Pérez, senior vice president of Goya Foods and Manuel Pozo Perelló, executive president of Induban, will expand its distribution, which will give access to millions people living in the northeast of United States, many are those who will discover the Dominican brand and its products for the first time.

Were also present at the signing of the agreement Eddie Pacheco, Goya Foods Sales Execution Manager and Nelson from los Santos, sales manager for the Induban international market.

In recent years, Goya Foods has expanded its offering by adding major food brands from Latin America to his list. These brands, including Café Santo Domingo, will reach thousands of outlets, such as independent supermarkets, regional supermarket chains and national chains.

Coffee Santo Domingo is considered a Caribbean brand of coffee and combines the best coffee beans roasted to perfection, with a complex aroma of hazelnuts, caramel and vanilla. Its taste strikes the perfect balance between natural sweetness, sweet acidity and the subtle bitterness characteristic of coffee.

“This agreement places Café Santo Domingo in a privileged position, being one of the first distinctly Dominican brands capable of reaching the vast United States market through a leading distribution company in this country, ”said Pozo Perelló, who also underlined the important step that this agreement means both for the company and for the Dominican Republic.

Likewise, Pozo Perelló indicated that the size of the coffee consumption market in United States and the possibility of having an exceptional distribution chain, are a unique opportunity. He also pointed out that this effort is part of an aggressive expansion strategy in United States, which includes direct sales through Amazon, the leader in online sales.

About INDUBAN

Industrias Banilejas SAS, (INDUBAN) is the main coffee production company in the Dominican Republic. Created in 1945 for the purchase, elaboration and sale of coffee, it subsequently became an exporter of Dominican gold coffee, much sought after in United States and Europe. For over 75 years, Induban has served Dominicans with the aroma and flavor of coffee. Santo Domingo, the leading and most emblematic brand in the country. Its brands transcend borders and are loved around the world, including United States, Canada, Spain, Hungary, Russia, Aruba, Saint-Martin, and Virgin islands, among others.

SOURCE Industrias Banilejas SAS (Induban)

Related links

https://www.induban.com/fr/

About Jeffery L. Parker

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