Backdrop launches a new painting with. the coffee brand

With the increase in home renovations since the pandemic, many brands are finding new ways to break into the lifestyle category. One of the most unlikely partnerships? A collaboration between direct-selling paint brand Backdrop and Dunkin Donuts. Now die-hard Dunkin fans can paint their homes the iconic pink and orange colors the Massachusetts-based company is known for.

“Our fans absolutely loved the new ways we’ve helped them show their Dunkin passion and pride over the years,” said Jamie Kelly, associate director of strategic partnerships at Dunkin, in a statement. “With home improvements on the rise this year, we’re thrilled to team up with Backdrop to give Dunkin ‘enthusiasts the opportunity to truly bring home their love for our brand with a fresh coat of paint for it. ultimate home decor. “

The limited edition colors (bright orange and hot pink, obviously) will be sold on the Backdrop site for $ 39 each. The cans will both come in recyclable half-gallon-sized steel cans, which is the first time Backdrop has offered this size for any of their products (maybe a hint to go easier. with those super saturated colors?).

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“Dunkin ‘is an iconic American brand and we couldn’t be more excited to launch their first paint colors,” said Natalie Ebel, co-founder of Backdrop. “The sensory overlap between donuts, frosting, sprinkles and paint, combined with the vibrant colors of the Dunkin brand, makes for a perfect collaboration. We hope fans of the brand have as much fun bringing these colors to life in their homes as we created them. “

As this is a limited edition collection, only a select amount of cans are available, so if you want to get your hands on these iconic colors, be sure to order quickly. In the meantime, we’re off to order a Coolatta.

Shop the Dunkin Donuts X Backdrop Limited Edition Paintings Collection

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About Jeffery L. Parker

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