1850® Coffee Brand and Farmer Connect to Bring Coffee Lovers and Farmers Together Using IBM Blockchain Technology


By easily scanning a QR code on the coffee bag, their device will direct them to the Thank My Farmer website, which provides information on where the coffee was grown, processed and exported, and the location of its coffee. roasting. They can also learn more about ongoing Farmer Connect projects to support coffee farmers and their families in Colombia such as providing safe drinking water to schools; coffee plants for small farms; school supplies for local schools; and sustainable agriculture and water supply initiatives. This comes at a time when more and more consumers are taking a targeted approach to their purchasing habits and purchasing products that more closely match their values. According to the IBM Institute for Business Value, for those who say sustainability is very important, 71% of respondents are willing to pay extra for sustainable and eco-friendly brands.

“We know that consumers are increasingly interested in transparent supply chains for the products they value and we are committed to helping promote this as part of our coffee sustainability strategy,” said declared Joe stanziano, senior vice president and general manager of coffee at The JM Smucker Company. “Our work with Farmer Connect and IBM not only connects coffee lovers with growers who provide their favorite morning drink, but also gives them the opportunity to support these hard-working small farmers and their families. ”

The coffee supply chain is complex as green coffee is produced by more than 25 million smallholders, as opposed to the large farms which are associated with the delivery of the majority of other products. Through the blockchain platform, consumers can gain access to unprecedented transparency and can participate in a global circular economy where consumers can be directly involved in the farming communities that produce their food and drink through donations made to farmers and communities.

This transparency is achieved by using the blockchain to record data on supply chain events during the coffee journey; including what beans were used, when they were roasted, the ports to which they were shipped and beyond. Information about these events is recorded in an immutable ledger, creating increased accountability for coffee producers and their supply chain partners and helping to ensure that products are what they say they are.

“Working with The JM Smucker Company has been a remarkable opportunity to showcase the work of farmers who grow beans,” said Raj Rao, Managing Director of IBM Food Trust. “By combining blockchain and other technologies, we can give coffee drinkers the tools they need to feel connected to the region where their coffee comes from and even support farmers and local communities through donations. that have an impact on local organizations and schools. ”

1850 100% Colombian Bagged Coffee is a bold yet smooth blend of premium Colombian Arabica beans. It has a crisp, full-bodied taste that is unique to Colombian coffee. It is available from Amazon, Meijer and other retailers everywhere United States and Canada.

About JM Smucker Company
Inspired by more than 120 years of successful business and five generations of family leaders, The JM Smucker Company makes foods that people and pets love. The company’s portfolio of more than 40 brands, found in 90% of American homes and countless restaurants, includes iconic products consumers have always loved, such as Folgers.®, Jif® and milk-bone® more new favorites like Café Bustelo®, Smucker’s® Incrustable® and Rachael Ray® Nutrish®. Over the past two decades, the company has grown rapidly by judiciously acquiring leading and emerging brands, while ensuring the company has a positive impact on its 7,000+ employees, the communities of which it is a part. and the planet. For more information on the JM Smucker Company, visit jmsmucker.com.

JM Smucker is the owner of all trademarks referenced in this document, except the following, which are used under license: Rachel Ray® is a registered trademark of Ray Marks Co. LLC.

About IBM
IBM is recognized as the leading provider of enterprise blockchain. The company’s research, technical and business experts have broken down barriers in transaction processing speeds, developed the most advanced cryptography to secure transactions, and are contributing millions of lines of open source code to advance blockchain for them. companies. IBM is the leader in open source blockchain solutions designed for the enterprise. Since 2016, IBM has worked with hundreds of clients in financial services, supply chain, government, retail, digital rights management, and healthcare to implement blockchain applications, and operates a number of networks operating live and in production. The cloud-based IBM Blockchain platform provides the end-to-end capabilities customers need to quickly activate and successfully grow, operate, govern and secure their own corporate networks. IBM is an early member of Hyperledger, an open source collaborative effort created to advance cross-industry blockchain technologies. For more information on IBM Blockchain, visit https://www.ibm.com/blockchain/ or follow us on Twitter at @ibmblockchain.

About Farmer Connect
Farmer Connect is an industry-led initiative with the vision of humanizing consumption through technology. Our supply chain digitization solutions are designed to support increased traceability, efficiency and sustainability in coffee and cocoa supply chains globally. By leveraging data, we help farmers and small businesses while reducing costs and inefficiencies for global businesses. We do this through several emerging technologies, such as blockchain, sovereign identity, and artificial intelligence – keeping it simple. Our partners include some of the world’s best coffee organizations such as; Beyers Koffie, the Colombian Federation of Coffee Producers (FNC), ITOCHU Corporation, Jacobs Douwe Egberts (JDE), The JM Smuckers Company, Rabobank, RGC Coffee, Volcafe, Sucafina and Yara International.

SOURCE JM Smucker Company

About Jeffery L. Parker

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