Earlier tonight, when I was still remotely coherent, I remembered reading about how Brent Simmons (of NetNewsWire fame) wouldn’t hire someone without a blog.

The point was that it’s easy to get an idea of what someone is like by reading her blog. I guess it is to a point but could someone “fake it”? Are there people building completely artificial personae in their blogs? Can you really tell if someone is a dog by reading his blog? Does it really matter? Just as Proust advocated that to understand an artist’s work one only need to look at the work and not, as Sainte-Beuve preached, the artist’s life, maybe you could hire someone based solely on their blog, no matter how inventive it is with respect to its author’s real life because what you liked was the work and the life is not important?

Brent Simmons as Proust? Maybe, it’s just time for me to go to bed…

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